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All the other catalogues must correspond chosen topic. If the exhibition is international its catalogue should be bilingual.• Catalogue is a complete exhibition tool which carries informational loading.• Catalogue design should correspond the topic of the exhibition.• Number of the catalogues should be sufficient• Catalogue should reflect everything expected by exponents and visitors.
Perhaps, there exist other points of view as for the catalogue is concerned but, no doubt, their argumentation will be of great interest both to exhibition business specialists and exponents.
Application documentation, advertising materials and catalogue should be published both in state and foreign language (French, English and German)” (Internal Rules of UFI», sections 220.127.116.11).
Catalogue – is a full-fledged exhibition tool which is mainly orientated on information service for exponents and visitors.
One of the main conclusions is that catalogue isn’t just an inquiry but a very notable document which mirrors the real state of market.The better part of this information goes out of date being still unpublished.That’s why the approach to informative catalogue part should be extremely serious.For example, pavilions’ plan with stands’ enumeration, organizers’ and officials’ message to exhibition participants which is background information for further exhibition analysis and status defining.Sometimes catalogues comprise analytical articles which introduce a catalogue or its definite section.Catalogue is the crucial fact in general exhibition analysis.This choice isn’t random as it actually presents the mould of the exhibition, its existence proof. UFI regulations confirm: “Organizer should provide the participants with every service they can need, including informational service for exponents and international visitors.I can add that “Udacha-Business” newspaper initiative is much supported and developed by Russia, CIS and Baltic countries Exhibition Union which is going to held in November the contest of exhibition catalogues.The Organizing Committee comprises Exhibition business specialists, Mass Media Union, Designers’ Union etc.To work out exhibition catalogue standards and develop its quality, “Udacha-Business” editorial staff has instigated the catalogue contest within “Exhibition business” exhibition which was held in May 1999.The results proved that exhibition catalogues happen to be means of exponent’s self-expression but don’t satisfy any informational objectives.